Not only will this establish you as an authority in your industry, it will also drive traffic back to your website which has the potential to convert the user into a new customer. Have a discussion topic that others will like? Then ask! This is a great way to not only crowdsource your peers and gain valuable feedback, but you can also get exposure to your profile. This will, of course, lead to new connections. While you are interacting with groups, so are others.
If you see something you like, make sure to make it known. By interacting with others, linking their work and commenting, you are really just doing great LinkedIn networking. LinkedIn gives you the ability to create business pages. These pages can gain followers and allow for greater online reach.
The first step is to create a page, which is an incredibly simple process. You can create one from the Add a Company page. If you want your page to surface in normal search results Google, Yahoo, etc and LinkedIn search results internal results within LinkedIn. Be thorough and make sure not to cut corners. One of the most important things you can do is add your products and services. LinkedIn offers an entire guide, which you can download here.
LinkedIn also offers this information. Move your cursor over the arrow next to the Edit button in the upper right and select Add product or service. Make sure to take your time filling this out. Because the more exposure your company gets, the more views your profile will get. Your employees might be wondering how to promote their LinkedIn profile as well. When employees state where they work on LinkedIn it will connect them to your page. This is a good thing because it allows you to show off the talent you have at your company.
Google people build credibility and this can increase conversion rates and leads. On the other end, your competitors can also see these people. If they want to reach out and steal one of your key players it is fairly easy for them to do. The more employees that are connected to your page, the more people will see your page and eventually find their way back to your profile.
LinkedIn offers the ability to advertise a profile, a LinkedIn Page or send traffic directly to a webpage. They also let you advertise jobs. LinkedIn ads can be successful, but like advertising on any social media website it is important to think of the mindset of the user and if that will be conducive to the ad you are running.
Kristin Kizer. Kristin Kizer is an award-winning writer, television and documentary producer, and content specialist who has worked on a wide variety of written, broadcast, and electronic publications.
Topics: Get The Job , Jobs. By Kristin Kizer - Apr. Articles In Guide. Personal Goals. In This Article. Are you looking for job opportunities? Tell us your goals and we'll match you with the right jobs to get there. See My Jobs. Create My Resume Now. Build My Resume Now. Create My Free Resume. Create Your Resume Here.
How useful was this post? Click on a star to rate it! Get Started. Allie Gray Freeland , public-relations director at digital marketing agency iAcquire , uses her background in editorial content to contribute as a PR professional in publications including MarketingProfs and Small Business Trends.
While bios may vary in length, she makes it a point to include her LinkedIn and Twitter profile links, so that readers and potential customers can easily connect with her. It's now a best practice to include a LinkedIn profile link within your resume.
Whether your resume is beautifully illustrated like visual and graphic designer Mino Parisi 's above , or it's just your average black-and-white one-sheeter, don't miss the opportunity to digitally engage recruiters. Include your LinkedIn details, especially since a whopping 93 percent of recruiters use LinkedIn.
Though this case study is now a few years old, it's one of my favorite forms of self-promotion: Wear your accomplishments on your sleeve. Or better yet, the entire back of your T-shirt.
In , marketing professional Kelly Kinney relocated and found herself on the prowl for a job. She put her publicity skills to work and began hanging around coffee shops hoping to get noticed, the story goes. Her most creative stunt came in the form of the resume T-shirt. And now, ladies and gentlemen, the resume T-shirt is a bona fide trend, with t-shirt suppliers, such as CustomInk , offering customizable resume T-shirts, all within a few clicks. If you're thinking of putting together a resume shirt, make sure to include your LinkedIn profile details, or maybe go all out and create the "LinkedIn T-shirt.
Digital business cards come in the form of QR codes as pictured above , "bumping," or some other sort of electronic transferral method, be it via email, text messaging, or an app. Add your new job title, and any other details that have changed; if necessary, tick the "Update my industry" and "Update my headline" boxes.
To make sure that your connections get a notification about your promotion, toggle on the "Share with Network" option. The process is the same whether you're using an iPhone or Android :.
Make the changes to reflect your promotion and toggle on that option to share your promotion with your network, if desired. For you. World globe An icon of the world globe, indicating different international options.
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