The second barrier surrounds people who view Baileys as too short or too rich. Despite this and the power of the Baileys brand, there will still be a few nerves before the launch into the off-trade in September. This is also the reason Stagg is unconcerned by any fears of cannibalisation of the parent brand. And initially that struck me as quite surprising.
The next four months will prove to be a busy period for Stagg and his team, in what is a hard launch. However, while the focus will be firmly placed on Glide, Stagg does not rule out further such launches in the future. By the same token we [Diageo] have a huge portfolio of brands and we have a lot of innovation projects. With Baileys Glide you can make. Melon Mudslide Rate me. Add to List. Great Wall Of China Rate me. Ingredients like this one Manufacturing Packaging Wine.
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Bailey's has rushed headlong into the alcopop market by creating this new product, Glide, which is exactly what you would expect - a combination of Bailey's Irish Cream, milk and chocolate. It's nice. In fact, it's very nice - in small amounts.
It's also incredibly sweet. But it makes for a good dessert drink or sweet treat.
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